Marketing Operations Manager

Job Summary

Owning the systems and processes behind demand generation, the full-time Marketing Operations Manager will manage campaign operations across Marketo and Salesforce, ensuring effective lead routing, scoring, and performance reporting while collaborating with cross-functional teams.

Key responsibilities

• Oversee campaign operations across Marketo, Salesforce, and connected digital channels
• Manage lead scoring, segmentation, routing, and lifecycle stage logic
• Build and maintain reporting dashboards and campaign performance benchmarks

Required qualifications

• 3+ years in marketing operations, revenue operations, or a comparable systems role
• Hands-on proficiency with a marketing automation platform (Marketo preferred) and a CRM (Salesforce preferred)
• Comfort working in data - segmentation, campaign reporting, and KPI analysis
• Ability to translate technical detail into clear recommendations for non-technical stakeholders
• Bachelor's degree preferred, or equivalent hands-on experience and certifications