Marketing Operations Manager

Job Summary

Managing the marketing technology stack and data governance, the full-time remote Marketing Operations Manager will oversee Marketo as the core marketing automation platform, optimize campaign execution, and ensure data integrity while collaborating with Sales, Revenue Operations, and Marketing teams.

Key responsibilities

• Own and maintain CaPDB data standards, quality, and documentation while partnering with Sales leadership on data completeness
• Design and implement lead scoring and lifecycle stage definitions in Marketo and Salesforce, ensuring SLA compliance across handoffs
• Act as the Marketo platform owner, managing programs and maintaining sync with Salesforce to support targeted campaigns

Required qualifications

• Bachelor's degree or diploma in Marketing, Business, or a related field, or equivalent experience
• Minimum 5 years of experience in marketing operations or revenue operations within a B2B SaaS or technology environment
• Advanced proficiency with Salesforce CRM and Marketo, including data management and campaign execution
• Proven experience in managing data quality and leading cross-functional projects
• Strong analytical skills with a focus on process improvement and operational excellence