Marketing Operations Specialist
Job Summary
To support a dynamic marketing team, the full-time remote Marketing Operations Specialist will manage marketing technology systems, oversee account-based marketing orchestration, and design automated workflows to enhance lead scoring and routing processes.
Key responsibilities
- Own the technical aspects of account-based marketing orchestration, ensuring timely and accurate program execution
- Maintain the health of marketing technology systems, diagnosing and resolving issues related to data flow and integrations
- Design and implement AI-driven workflows to enhance lead evaluation and routing based on qualitative and firmographic data
Required qualifications
- 3 to 5 years of experience in B2B SaaS Marketing Operations, Revenue Operations, or a related systems role
- Hands-on experience with marketing automation and CRM administration, including managing MAP-to-CRM syncs
- Proven ability to build and deploy automated workflows that utilize external APIs in a production environment
- Strong understanding of B2B funnel mechanics, including MQL definitions and opportunity lifecycles
- Experience in training non-technical stakeholders on new tools and reporting systems
Complete Job Description
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