Marketing Operations Specialist

Job Summary

To support a growing Marketing Operations team, the full-time Marketing Operations Specialist will manage campaign execution, data quality, and act as a backup administrator for marketing tools such as Marketo and Salesforce while working remotely.

Key responsibilities

• Act as a supporting owner and backup administrator for the marketing tech stack, ensuring system documentation is current and tools are functioning effectively
• Execute and manage Marketo campaigns, including list uploads, program builds, and quality assurance of campaign assets
• Monitor and troubleshoot lead flow and contact sync issues between Marketo and Salesforce, supporting the lead lifecycle and data quality initiatives

Required qualifications

• 1 to 3 years of experience in marketing operations, marketing automation, or CRM administration, preferably in B2B technology or SaaS
• Hands-on experience building campaigns in Marketo or similar platforms, with a strong interest in Marketo
• Working knowledge of Salesforce objects, including leads, contacts, accounts, and campaigns
• Proficiency in data manipulation using Excel or Google Sheets, including VLOOKUPs and pivot tables
• Entry-level proficiency with AI assistants and a keen interest in leveraging AI for marketing operations tasks