Marketing Operations Specialist
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Job Summary
Seeking a full-time remote Marketing Operations Specialist to own the marketing technology stack, lead lifecycle management, attribution, and reporting, while collaborating with Marketing, Sales, RevOps, and BizOps to enhance data quality and program efficiency.
Key responsibilities
- Own and optimize the marketing tech stack, including marketing automation and relevant integrations
- Build and maintain reporting dashboards on pipeline, conversion, and channel performance for the Marketing and Executive teams
- Ensure data quality and compliance, while managing campaign operations and setting standards for various marketing activities
Required qualifications
- Significant experience in marketing operations, particularly in B2B SaaS environments
- Hands-on expertise with marketing automation platforms and CRM integration with Salesforce
- Strong analytical skills with experience in implementing AI technologies to enhance productivity
- Experience with PLG and product-usage signals feeding a sales-led motion
- SQL and BI tool experience
Complete Job Description
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