Marketing Personalization Consultant
Job Summary
Connecting Personalized Marketing with Technology partners, the full-time Marketing Personalization Consultant will activate marketing initiatives by ensuring data readiness for CRM platforms and defining necessary data for tangible business returns in a remote setting.
Key responsibilities
- Serve as the liaison between Personalized Marketing and Technology partners to facilitate promotional marketing
- Activate marketing efforts based on an established promotion framework and backend infrastructure
- Ensure structured and validated data feeds into CRM platforms for efficient campaign execution
Required qualifications
- Bachelor's Degree
- 5+ years of experience in marketing enablement, CRM/campaign operations, martech, or marketing data activation
- Proven ability to translate marketing needs into clear data and technical requirements
- Strong understanding of CRM data flows, data structures, and campaign performance data
- Experience in validating data readiness and troubleshooting data or process gaps
Complete Job Description
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