Marketing Specialist

Job Summary

Supporting the planning, execution, and optimization of integrated marketing programs, the full-time Marketing Specialist will manage campaigns to drive customer acquisition, engagement, retention, and revenue growth while working remotely.

Key Responsibilities

• Manage assigned marketing campaigns from planning through execution, ensuring alignment with business objectives
• Collaborate with cross-functional teams to support product launches and marketing initiatives
• Monitor campaign performance and provide recommendations for optimization based on data analysis

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
• Minimum of 3 years of marketing experience with hands-on campaign execution and project management
• Experience with integrated marketing and customer lifecycle marketing preferred
• Strong understanding of campaign measurement and optimization strategies
• Proficiency with Microsoft Office applications and familiarity with marketing technology platforms