Marketing Specialist

Job Summary

To support customer acquisition and retention initiatives, the full-time Marketing Specialist will manage the planning, development, and execution of go-to-market strategies and marketing campaigns while working remotely.

Key responsibilities:

• Assist in developing the go-to-market proposition and sales enablement tools for product and market segments
• Coordinate B2C marketing initiatives, including direct marketing, advertising, and special events, to enhance market presence
• Collaborate with business partners to ensure campaign alignment and approval, focusing on financial justification and market research insights

Required qualifications:

• High School Diploma/GED required; Bachelor's degree preferred or relevant experience in lieu of degree
• Minimum of 5-8 years of professional experience in Social Marketing, Advertising, or Project Management
• Experience with client management and agency relations is a plus
• Proficiency in MS Office products and familiarity with market research tools
• Demonstrated ability to manage multiple priorities and work independently with sound judgment