Marketing Specialist
Job Summary
Experienced marketers will find a remote opportunity for a full-time Marketing Specialist focused on planning and executing integrated campaigns and events for the Business Applications portfolio, including Dynamics 365 and Power Platform, while collaborating with various teams to drive lead generation and pipeline development.
Key responsibilities
- Develop and manage campaign plans that align with marketing priorities, including budget oversight and success metrics
- Track and report on leads, opportunities, and pipeline in CRM, adjusting campaigns based on performance and feedback
- Create and manage content for the Business Applications practice, including email, landing pages, and case studies
Required qualifications
- 5 or more years of B2B marketing experience, preferably in technology or IT services
- Proven experience in demand generation campaigns with measurable pipeline results
- Hands-on experience in managing trade shows and hosted events
- Strong B2B copywriting skills, including experience with SEO and GEO optimized content
- Familiarity with data tools like ZoomInfo and intermediate Excel skills
Complete Job Description
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