Marketing Specialist, Media Planning

Job Summary

Experienced marketers will find a full-time remote opportunity as a Marketing Sr. Specialist, Media Planning, responsible for shaping and activating data-informed paid media strategies to drive brand awareness and measurable business impact across various campaigns.

Key responsibilities

• Translate brand and business objectives into comprehensive media plans that balance communication goals and performance
• Leverage automation tools and AI-driven optimization strategies to enhance media effectiveness
• Manage day-to-day campaign activities, ensuring timely and budget-compliant project delivery

Required qualifications

• 5+ years of experience in managing US consumer-facing paid media campaigns
• Proficient in planning across all media channels, including video, audio, and paid social
• Bachelor's degree required; agency experience is a plus
• Strong analytical skills with the ability to synthesize data for performance optimization
• Experience with advertising and analytics tools (e.g., Google Analytics, Facebook Ad Manager) is a plus