Marketing Technology Lead

Job Summary

Owning the marketing technology roadmap, the full-time Marketing Technology Lead will build and maintain data pipelines, oversee GA4 administration, and manage marketing integrations while collaborating closely with Growth Marketing, Data, and Engineering teams in a remote setting.

Key responsibilities

• Own the marketing technology roadmap, prioritizing initiatives that enhance data reliability and customer experience
• Build and maintain marketing data pipelines and oversee GA4 administration, ensuring accurate tracking and reporting
• Monitor marketing integrations, resolve failures, and maintain effective communication with cross-functional teams

Required qualifications

• Experience managing marketing technology systems with a focus on acquisition and lifecycle marketing
• Strong SQL skills and hands-on experience with APIs, webhooks, and cloud data warehouses
• Proficiency in administering GA4 and maintaining advertising conversion integrations
• Track record of operating systems post-launch, including monitoring and troubleshooting
• Ability to translate marketing goals into technical requirements and communicate effectively with technical teams