Marketing Transformation Lead
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Job Summary
Owning the marketing stack and funnel, the full-time Marketing Transformation Lead will manage end-to-end marketing processes, drive experimentation, and optimize website performance while collaborating across teams in a hybrid work environment.
Key responsibilities
- Serve as the end-to-end owner of the marketing process, ensuring efficient data flow from ad platforms to CRM
- Run an always-on website experimentation program, developing and scaling tests tied to lead quality and registrations
- Manage relationships with paid media, SEO, and marketing agencies, holding them accountable for performance and cost-per-registration goals
Required qualifications
- Bachelor's degree in Marketing, Business, IS, or related field (or equivalent)
- 5+ years of experience in digital, growth, or performance marketing, or marketing operations
- Hands-on experience with ad-to-CRM data pipelines, including tagging and conversion tracking
- Proven track record in running website testing programs
- Experience managing paid media agencies with budget accountability
Complete Job Description
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