Marketing Vice President

Job Summary

To support a growing educational toy company, the full-time remote VP of Marketing will lead the development and execution of comprehensive marketing strategies, oversee creative initiatives, and drive brand growth to achieve ambitious revenue targets.

Key responsibilities

• Develop and execute a comprehensive marketing strategy aligned with revenue targets across various platforms
• Lead creative strategy and performance marketing initiatives to enhance brand awareness and consumer engagement
• Manage marketing budgets and oversee the marketing team to ensure effective campaign execution and brand consistency

Required qualifications

• 8+ years in consumer brand marketing, with at least 3 years in a leadership role
• Proven experience scaling a DTC or CPG brand and driving measurable revenue growth through marketing initiatives
• Strong understanding of DTC, Shopify, and social media advertising, particularly on Meta and TikTok
• Experience with influencer marketing and managing creative agencies or partners
• Advanced proficiency in AI applications that enhance marketing efficiency and performance