Media Director

Job Summary

To develop and oversee integrated media strategies for healthcare and pharmaceutical brands, the full-time Media Director will manage media planning, activation, optimization, and measurement across HCP- and DTC-focused campaigns while working remotely.

Key responsibilities

• Develop integrated media strategies across paid channels, including owned, earned, and emerging opportunities
• Lead media planning, buying, activation, optimization, and measurement for assigned accounts and campaigns
• Serve as a trusted media advisor to clients, providing strategic counsel and proactive communication

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 6+ years of experience in media strategy, planning, buying, and activation within a healthcare or pharmaceutical agency
• Strong understanding of the healthcare and pharmaceutical media ecosystem, including HCP, patient, caregiver, and DTC audiences
• Proven experience developing and executing integrated media campaigns across multiple channels
• Working knowledge of regulatory, compliance, privacy, and approval considerations in healthcare communications