Media Planner

Job Summary

Supporting the media planning team in a remote capacity, the junior-level Media Planner will manage the creation, execution, analysis, and optimization of clients' media campaigns across various channels to effectively reach target audiences and achieve business goals.

Key responsibilities

• Develop media plans to ensure effective audience targeting for marketing campaigns
• Create media-specific documents and support the development of audience-first, cross-channel media recommendations
• Collaborate with various teams to manage client campaigns and produce engaging campaign analyses

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
• Two to four years of relevant experience in media planning or analytics
• Working knowledge of analytics tools such as MRI and Nielsen
• Broad understanding of traditional, digital, streaming, and emerging media channels
• Curiosity about the evolving media marketplace and willingness to learn new tools and technologies