Media Planner
Job Summary
To support clients' media campaigns, the junior-level Media Planner will work remotely, focusing on developing media plans, analyzing performance data, and collaborating with cross-functional teams to optimize strategies and deliver actionable insights.
Key responsibilities
- Develop and execute media plans to effectively reach target audiences and drive brand awareness
- Create media-specific documents, including media plans and optimization reports, while evaluating campaign performance across various channels
- Collaborate with internal teams to translate data and insights into clear narratives that inform media strategies and performance updates
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field, or equivalent relevant experience
- Two to four years of experience in media planning or a related field
- Working knowledge of analytics tools such as MRI and Nielsen
- Broad understanding of media channels and how they integrate across traditional and digital platforms
- Analytical mindset with the ability to interpret data and make actionable recommendations
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