Media Planning Lead

Job Summary

Bringing local market expertise to the forefront, the part-time Media Planning Lead will collaborate with agency teams to enhance full-funnel marketing strategies, focusing on audience targeting and campaign execution, while working remotely for approximately 12 hours per week from mid-October through the end of November.

Key responsibilities

• Provide local market intelligence by understanding the New York City media landscape, audience behaviors, and cultural nuances
• Collaborate with central teams to shape and challenge event marketing strategies, including audience targeting and media mix
• Leverage existing local connections to facilitate introductions and explore relevant marketing opportunities

Required qualifications

• Strong background in integrated marketing, media strategy, or event marketing, preferably within sports or entertainment
• Excellent knowledge of the New York City area market, including local media and consumer behavior
• Experience in developing full-funnel paid marketing campaigns across digital and traditional channels
• Established relationships within local media, marketing, and partnership networks