Media Planning Strategist

Job Summary

Bringing local market insight and expertise, the part-time Media Planning Strategist will collaborate with central strategy and paid media teams to enhance full-funnel marketing efforts, focusing on audience targeting and campaign strategies in a fully remote capacity for approximately 12 hours per week from mid-October through the end of November.

Key responsibilities

• Provide local market intelligence on the San Francisco media landscape and audience behaviors
• Collaborate with the central team to shape and challenge event marketing strategies, including audience targeting and media mix
• Leverage local connections to facilitate introductions and explore opportunities for campaign localization

Required qualifications

• Strong background in integrated marketing, media strategy, or event marketing, preferably in sports or entertainment
• Excellent knowledge of the San Francisco/Bay Area market, including local media and consumer behavior
• Experience developing full-funnel paid marketing campaigns across digital and traditional channels
• Established relationships within local media and marketing networks