Neuroscience Digital Activation Director

Job Summary

Focused on executing HCP NPP strategy and digital activation, the full-time Associate Director, HCP NPP & Digital Activation (Neuroscience) will manage integrated campaigns across various channels to enhance HCP engagement and drive brand adoption in a fast-paced environment.

Key Responsibilities

• Own the activation and optimization of integrated NPP campaigns across HCP paid, owned, and non-personal channels
• Translate insights into targeted HCP engagement strategies across digital, CRM, and web channels
• Drive continuous optimization of digital experiences through performance measurement and iterative improvements

Required Qualifications

• BA/BS required; MBA or advanced degree preferred
• 5+ years of pharmaceutical or biotechnology commercial experience focused on NPP marketing and digital strategy
• Demonstrated experience in activating NPP campaigns in a specialty or CNS environment
• Strong analytical skills with the ability to translate data into targeted engagement strategies
• Experience with CRM, marketing automation, and digital media platforms