North American Marketing Manager
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Job Summary
To drive brand strategy and activation for a portfolio of toys, games, and collectibles, the full-time remote North American Marketing Manager will develop marketing plans, lead integrated campaigns, and collaborate with sales and retail teams to enhance brand visibility and performance.
Key responsibilities
- Develop and champion North American brand strategies to drive awareness, engagement, and sales
- Lead integrated marketing campaigns across various channels, from brief through execution and analysis
- Partner with sales and retail teams to create compelling retailer-specific programs and promotional initiatives
Required qualifications
- 5-7+ years of progressive brand marketing experience, preferably in Consumer Packaged Goods, Toys, Games, or Entertainment
- Proven success in developing and executing integrated marketing campaigns
- Experience working cross-functionally with sales, creative, media, and agency partners
- Strong strategic thinking with excellent communication and presentation skills
- Analytical mindset with the ability to interpret performance data and recommend optimizations
Complete Job Description
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