Omnichannel Performance Strategist

Job Summary

Managing and optimizing automotive-related paid search, social, and programmatic marketing campaigns, the full-time Omnichannel Performance Strategist will work remotely to drive revenue for clients across the US and Canada while collaborating with account managers to enhance strategic ad initiatives.

Key responsibilities

• Create and manage paid media campaigns aligned with dealership and marketing agency goals, identifying optimization opportunities
• Monitor KPIs such as impression share, CTR, CPA, and CPC to ensure campaign effectiveness
• Analyze performance reports and provide actionable insights to client-facing teams for continuous improvement

Required qualifications

• Minimum of 2 years experience in Digital Media, with a focus on Paid Search preferred
• Proficiency with ad management software such as Kenshoo, Marin, or similar platforms
• Strong analytical and critical thinking skills, with experience using analytics tools to present findings
• Detail-oriented with the ability to manage multiple data sets in Excel or Google Sheets, including pivot tables and V-look-ups
• Ability to prioritize and manage multiple projects effectively in a fast-paced environment