Organic Growth Lead

Job Summary

Owning the onsite and offsite content strategy, the full-time Organic Growth & Discovery Lead will drive visibility in search and AI answer engines to efficiently convert new members, working remotely within the User Acquisition team.

Key responsibilities

• Define and manage the channel strategy and roadmap for organic discovery, including forecasting and reporting
• Oversee the onsite content portfolio, including topical authority, keyword research, and editorial direction
• Develop offsite content authority through partnerships and digital PR to enhance visibility and citations

Required qualifications

• 8+ years of experience in SEO, content marketing, or organic growth, with at least 2 years focused on AEO or AI search optimization
• Proven track record in growing organic channels measured against business outcomes and cost efficiency
• Experience building onsite content strategies and directing editorial processes
• Hands-on experience in improving visibility in AI answer engines and measuring effectiveness
• Technical fluency to understand site audits and data analysis without being a technical expert