Paid Acquisition Manager

Job Summary

Autonomously managing paid media campaigns, the full-time remote Manager, Paid Acquisition & Investment will serve as the Subject Matter Expert (SME) across Meta, Google, TikTok, and Snapchat, executing strategies to optimize customer acquisition costs and drive campaign performance.

Key responsibilities

• Independently own campaign execution across paid channels, from complex builds to advanced optimization
• Manage advertising budgets and adjust platform levers to meet Customer Acquisition Cost (CAC) targets
• Translate marketing strategies into reliable campaign execution, collaborating with creative and marketing teams

Required qualifications

• 5+ years of experience managing and executing paid media campaigns in a performance-driven environment
• Proven track record of independently managing ad budgets and achieving CAC, CPA, or ROAS targets
• Expertise in platform-specific levers, bidding strategies, ad formats, and audience targeting
• Extensive experience in designing and measuring complex A/B tests for paid media
• Willingness to travel approximately 4+ times per year for in-person collaboration