Paid Ads Specialist
Job Summary
Owning paid acquisition for Google and Meta, the full-time Paid Ads Specialist will manage a substantial Google Ads account while building and scaling Meta campaigns from scratch, all in a fully remote environment.
Key responsibilities:
- Run and grow a Google Ads account exceeding $100k/month across various platforms, optimizing for new-customer revenue
- Design and implement the account structure and testing framework for Meta, creating a streamlined process for ad production
- Conduct audience and insight mining to develop targeted campaigns based on first-party data and customer feedback
Required qualifications:
- 5+ years of hands-on experience in paid acquisition with a proven track record of managing $50k+/month on Google Ads
- Experience building a Meta account from the ground up, including audience development and creative ideation
- Strong understanding of unit economics, including margin, AOV, LTV, and CAC
- Ability to generate and evaluate creative concepts based on customer insights, with a portfolio to demonstrate
- Experience launching new paid channels and conducting incrementality tests
Complete Job Description
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