Paid Advertising Strategist

Job Summary

Owning the execution and performance of paid media campaigns, the full-time remote Paid Advertising Strategist will manage client accounts across various platforms, optimize campaign performance, and provide strategic recommendations to drive growth.

Key responsibilities

• Execute and optimize paid advertising campaigns across multiple platforms, including Google Ads and Meta Ads
• Analyze campaign data to provide actionable insights and prepare regular performance updates for clients
• Collaborate with account leadership and cross-functional teams to develop integrated media strategies and identify growth opportunities

Required qualifications

• 2-3 years of digital marketing experience, with a focus on paid advertising
• Experience managing campaigns on at least two paid media platforms, such as Google/Microsoft Ads and Meta
• Proficiency in Google Analytics and a strong understanding of full-funnel marketing
• Hands-on experience in campaign development, optimization, and budget management
• Ability to communicate effectively with clients and internal teams, presenting recommendations and performance results