Paid Marketing Manager
Job Summary
Owning the paid channel for a bootstrapped B2B SaaS, the full-time Paid Marketing Manager will manage Meta Ads strategy and creative output, drive growth from $2M to $10M ARR, and report directly to the founder while working remotely.
Key responsibilities
- Own and optimize Meta Ads strategy, budget allocation, and performance
- Create 10-50 ad creatives weekly, including hooks, UGC scripts, and landing page variants
- Build and manage funnels in GoHighLevel, ensuring conversion from click to customer
Required qualifications
- Proven experience managing $10K+/month in Meta ad spend
- Demonstrated ability to produce high-volume ad creatives (10-50/week)
- Experience with funnel management in GoHighLevel or equivalent platforms
- Strong data orientation with the ability to analyze ad performance metrics
- Background in B2B SaaS or info-product/coaching paid acquisition
Complete Job Description
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