Paid Media Acquisition Lead
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Job Summary
Owning a portfolio of client accounts, the full-time Paid Media Acquisition Lead will manage Meta advertising campaigns, lead client strategy conversations, and develop direct-response copy and creative strategies while working remotely.
Key responsibilities
- Lead bi-weekly client calls and prepare performance reports to drive strategic decisions
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Write direct-response ad copy and video sales letter scripts, collaborating with creative teams to enhance messaging
Required qualifications
- 5+ years of hands-on paid media experience with a focus on Meta advertising
- Proven ability to manage multiple client accounts and lead strategy conversations
- Strong direct-response copywriting skills for ads and scripts
- Experience with conversion tracking, pixels, and marketing automation
- Familiarity with financial services marketing and lead-generation campaigns
Complete Job Description
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