Paid Media Acquisition Lead

Job Summary

Experienced performance marketers will find a full-time remote opportunity as a Paid Media Acquisition Lead, responsible for managing client accounts, optimizing Meta campaigns, and developing direct-response copy and creative strategies to drive lead generation and appointment bookings.

Key responsibilities

• Own a portfolio of client accounts, leading strategy conversations and managing performance metrics
• Build, launch, and optimize Meta campaigns while monitoring daily performance against key acquisition metrics
• Write direct-response ad copy and video sales letter scripts, developing creative testing strategies based on performance data

Required qualifications

• 5+ years of hands-on paid media experience, particularly with Meta advertising
• Proven ability to manage multiple client accounts and lead strategic conversations
• Strong direct-response copywriting skills, including experience with ad copy and scripts
• Experience with conversion tracking, pixels, and basic marketing automation
• Demonstrated success in developing and testing creative concepts and messaging