Paid Media Influencer Analyst

Job Summary

Working remotely in a full-time capacity, the Paid Media Influencer Analyst will partner with the Influencer/Creator team to source and manage influencer-driven ads across multiple product categories, focusing on optimizing content for conversion and measuring campaign performance.

Key responsibilities

• Source and vet creators to align with paid media conversion goals
• Write and guide paid media influencer briefs to optimize content for ads
• Manage and optimize influencer ad campaigns, including budget pacing and performance measurement

Required qualifications

• Experience working with influencer teams to guide content toward paid outcomes
• Hands-on experience with Meta Partnership Ads and TikTok Spark Ads
• Knowledge of paid media amplification best practices for influencer content
• Experience in ecommerce or direct-to-consumer paid social
• Strong collaboration skills to work across creative and performance media teams