Paid Media Manager

Job Summary

Leading paid media strategy and execution, the full-time remote Paid Media Manager will manage a diverse paid channel mix, focusing on generating qualified pipeline and revenue through hands-on execution in platforms like Google Ads, Microsoft Advertising, and various social media channels.

Key responsibilities

• Lead strategy and execution for Paid Search and Google Demand Gen campaigns, including optimization and budget management
• Monitor and test campaign performance across multiple channels to improve results and drive ROI
• Build reports and communicate insights and recommendations to marketing leadership and cross-functional teams

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field
• 5+ years of experience in paid media or digital advertising, specifically in B2B Paid Search
• Proven experience managing substantial paid media budgets with accountability for performance
• Deep knowledge of Paid Search strategy, including campaign structure and optimization techniques
• Proficiency with GA4, Google Tag Manager, and advertising-platform reporting tools