Paid Media Manager

Job Summary

To support the enrollment management team, the full-time Paid Media Manager will develop and implement data-driven marketing campaigns across various platforms, manage social media and email strategies, and establish new funding sources while working remotely.

Key responsibilities

• Build and launch marketing campaigns across Google Ads, Meta, LinkedIn, and programmatic channels
• Monitor and optimize bids, budgets, and audience targeting while running A/B tests to enhance campaign performance
• Collaborate with analytics, CRM, web, and creative teams to document changes and create performance reports

Required qualifications

• Bachelor's degree preferred
• At least 3 years of relevant professional experience in digital marketing
• Experience with campaign management and performance analytics
• Proficiency in managing social media and email marketing strategies
• Ability to work collaboratively with cross-functional teams