Paid Media Manager

Job Summary

To elevate targeted paid advertising strategies, the full-time Paid Media Manager will manage end-to-end strategy, execution, and optimization across digital channels while working in a hybrid schedule with Mondays remote and Tuesday to Friday in the office.

Key responsibilities

• Build and present the annual paid media plan, including audience strategy and testing roadmap
• Develop, launch, and optimize campaigns across various paid digital platforms, ensuring alignment with broader marketing initiatives
• Conduct keyword research and connect ad platforms with analytics tools for real-time ROI tracking and performance reporting

Required qualifications

• 7+ years of experience in B2B digital marketing with a focus on performance-driven paid campaigns
• Deep expertise in search engine marketing (SEM) and intent-based keyword strategy
• Advanced experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager
• Experience integrating ad channels with marketing automation and analytics tools
• Strong copywriting skills with a proven ability to create high-converting ad copy