Paid Media Manager

Job Summary

To elevate targeted paid advertising strategies, the full-time Paid Media Manager will manage end-to-end strategy, execution, and optimization across various digital channels while working in a hybrid schedule of remote and onsite in Boston.

Key responsibilities

• Build and own the annual paid media plan, including audience strategy and testing roadmap, while presenting insights and recommendations to stakeholders
• Develop, launch, and optimize campaigns across multiple paid channels, including search, social, and programmatic platforms
• Connect ad platforms with CRM and analytics tools for accurate tracking of ROI and performance metrics, making data-driven adjustments as necessary

Required qualifications

• 7+ years of experience in B2B digital marketing with a focus on performance-driven paid campaigns
• Deep expertise in search engine marketing (SEM) and intent-based keyword strategy
• Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager
• Experience integrating ad channels with marketing automation platforms and analytics reporting tools
• Strong analytical capabilities with a proven ability to translate complex datasets into actionable insights