Paid Media Manager

Job Summary

To elevate targeted paid advertising strategies, the full-time Paid Media Manager will lead end-to-end strategy, execution, and optimization across paid digital channels while working in a hybrid schedule based in Scottsdale, Boston, or Seattle.

Key responsibilities

• Build and own the annual paid media plan, including channel mix and audience strategy, presenting results and insights to stakeholders
• Develop, launch, and optimize campaigns across various paid channels, including search, social, and programmatic
• Conduct ongoing keyword research and connect ad platforms with analytics tools for real-time tracking and reporting of ROI

Required qualifications

• 7+ years of experience in B2B digital marketing with a focus on performance-driven paid campaigns
• Deep expertise in search engine marketing (SEM) and intent-based keyword strategy
• Advanced hands-on experience with Google Ads, Microsoft/Bing Ads, and LinkedIn Campaign Manager
• Experience integrating ad channels with marketing automation platforms and analytics reporting tools
• Strong copywriting skills with a track record of crafting high-converting ad and landing page copy