Paid Media Manager
Job Summary
Seeking a detail-oriented Paid Media Manager, this full-time remote position will manage and optimize digital advertising campaigns across various channels, focusing on brand awareness and patient acquisition for a healthcare organization.
Key responsibilities
- Own the execution and optimization of digital advertising campaigns across Google Ads, Meta, and other paid media channels
- Collaborate with cross-functional teams to align paid media efforts with broader marketing strategies and business objectives
- Analyze campaign performance and provide actionable insights to improve efficiency and achieve established KPIs
Required qualifications
- 5-10 years of experience in paid media, digital advertising, or growth/performance marketing
- Extensive experience managing campaigns in Google Ads and Meta Ads
- Experience in healthcare advertising, particularly for multi-location organizations
- Strong analytical skills with proficiency in performance data analysis and reporting tools
- Familiarity with marketing analytics platforms and conversion tracking methodologies
Complete Job Description
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