Paid Media Manager

Job Summary

Owning the performance marketing strategy for a growing ecommerce brand, the full-time Paid Media Manager will manage full-funnel campaigns across paid advertising and email/SMS marketing, overseeing significant budgets and driving customer acquisition and retention in a remote environment.

Key responsibilities

• Plan, launch, and optimize full-funnel campaigns across Meta Ads and Google Ads, managing high monthly ad spend
• Lead end-to-end lifecycle marketing in Klaviyo, including campaign calendars, automated flows, and performance optimization
• Analyze performance using attribution tools to improve tracking accuracy and measure results across online and in-store sales

Required qualifications

• 8-10 years of marketing and advertising experience, with at least 5 years in ecommerce marketing
• Proven ownership of $1M+ in annual Meta Ads spend and experience managing $100K+ in monthly paid media
• Strong expertise in full-funnel ecommerce marketing, including customer acquisition and retention
• Hands-on experience with Klaviyo for email and SMS campaigns, including automation and analytics
• Familiarity with Triple Whale, Northbeam, or similar attribution platforms