Paid Media Manager
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Job Summary
Managing upper-funnel brand awareness and performance campaigns, the full-time Paid Media Manager will execute and optimize strategies across CTV, online video, Paid Social, and Programmatic while collaborating with cross-functional teams in a remote setting.
Key responsibilities
- Own the upper-funnel paid media strategy, partnering with brand and demand generation teams
- Plan and manage budgets and channel mix across various platforms including CTV and Paid Social
- Develop measurement programs to connect awareness investment to business outcomes
Required qualifications
- 3+ years of paid media experience, focusing on brand awareness or upper-funnel campaigns
- Expertise in Google Marketing Platform, YouTube, LinkedIn, and Meta; experience with CTV preferred
- Proven experience running incrementality tests and brand lift studies
- Experience in advertising within healthcare or regulated industries preferred
- Strong understanding of multi-channel customer journeys and personalization strategies
Complete Job Description
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