Paid Media Manager
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Job Summary
Driving the strategy and management of paid campaigns across social platforms, the full-time remote Paid Media Manager will optimize performance against CAC targets, collaborate with agency partners on creative strategies, and implement a robust testing framework to enhance campaign effectiveness.
Key Responsibilities
- Lead the setup, launch, and management of paid campaigns across platforms like Meta, YouTube, and TikTok
- Analyze account performance to identify areas for improvement and optimize media budgets based on performance trends
- Collaborate with external agencies on creative development, ensuring assets meet brand standards and platform specifications
Required Qualifications
- 3+ years of experience in digital advertising, focusing on paid social platforms
- Hands-on experience with YouTube campaigns across the full funnel
- Strong analytical skills to interpret data and derive actionable insights
- Technical proficiency in Meta Ads Manager and Google Ads
- Experience implementing a "test and learn" framework for campaign optimization
Complete Job Description
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