Paid Media Manager

Job Summary

Leading paid media strategy and execution, the full-time remote Paid Media Manager will manage a diverse paid channel mix, focusing on generating qualified pipeline and revenue through hands-on execution across platforms like Google Ads, Microsoft Advertising, and various social media channels.

Key responsibilities

• Lead strategy and execution for Paid Search and Google Demand Gen campaigns, including budget management and optimization
• Monitor and test campaign performance across multiple channels to improve results and achieve marketing goals
• Build reports and communicate insights and recommendations to marketing leadership and cross-functional teams

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field
• 5+ years of experience in paid media or digital advertising, with a focus on B2B Paid Search
• Significant hands-on experience managing Google Ads and Google Demand Gen campaigns at scale
• Proficiency with GA4, Google Tag Manager, and advertising-platform reporting tools
• Strong understanding of B2B buying cycles and how paid media contributes to lead generation and revenue