Paid Media Specialist

Job Summary

To support a growing portfolio of B2B clients, the part-time Paid Media Specialist will manage and optimize paid digital marketing campaigns across platforms like LinkedIn Ads, Google Ads, and Meta, collaborating with cross-functional teams to drive business results in a fully remote environment.

Key responsibilities

• Manage and execute paid media campaigns, ensuring alignment with client objectives and timely delivery
• Analyze campaign performance data to provide actionable insights and optimize strategies for improved efficiency
• Collaborate with designers and campaign managers to develop creative assets and communicate performance updates to clients

Required qualifications

• 3-5 years of hands-on paid media experience, preferably in an agency or B2B marketing environment
• Strong proficiency in platforms such as Google Ads, LinkedIn Ads, and Meta
• Experience with GA4, HubSpot, or similar marketing technology
• Solid understanding of paid media fundamentals, including targeting, bidding, and conversion tracking
• Proactive mindset with strong analytical and organizational skills