Paid Media Specialist
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Job Summary
Supporting the planning, execution, and optimization of paid advertising campaigns, the full-time remote Paid Media Specialist will manage campaigns across Google Ads and Meta Ads, analyze performance data, and collaborate with cross-functional teams to drive customer acquisition and improve return on ad spend (ROAS).
Key responsibilities
- Build, launch, and manage paid media campaigns, ensuring quality setup and performance monitoring
- Analyze campaign performance data and generate actionable reports to inform marketing strategies
- Support A/B testing and optimization efforts to enhance campaign efficiency and effectiveness
Required qualifications
- 3-5 years of hands-on experience managing paid media campaigns, with proficiency in Google Ads and Meta Ads
- Strong analytical skills and experience with budget management across multiple campaigns
- Familiarity with audience targeting, segmentation, and funnel-stage campaign strategies
- Comfortable using analytics tools such as Google Analytics 4 (GA4) and Tableau
- Proficiency in AI tools for ad copy generation and campaign analysis
Complete Job Description
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