Paid Media Specialist
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Job Summary
Owning the paid media strategy, the full-time Paid Media Specialist will launch, manage, and optimize campaigns across various platforms while overseeing substantial monthly budgets and improving tracking and measurement processes in a remote environment.
Key responsibilities
- Launch and scale paid campaigns across Meta, TikTok, Google, Pinterest, and Snapchat
- Manage monthly budgets of $200K-$1M+, ensuring alignment with key performance metrics
- Run a continuous creative testing program to derive insights and optimize performance
Required qualifications
- 2-4 years of hands-on paid media experience in DTC, ecommerce, or B2C brands
- Proven success in scaling campaigns on Meta and TikTok, with experience in Google Search and Shopping
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
- Strong analytical skills and proficiency in Google Sheets/Excel
- Understanding of consumer funnel metrics and privacy-era measurement challenges
Complete Job Description
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