Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time remote Paid Media Strategist will manage Meta campaigns, lead client calls, and ensure campaign performance while serving as the primary point of contact for clients.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and next steps while preparing performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, adjusting strategies based on performance metrics
• Set up and troubleshoot tracking systems, ensuring seamless integration between advertising platforms and client systems

Required qualifications

• 4+ years of hands-on paid media experience, specifically with Meta advertising
• Experience managing multiple client accounts and leading client-facing conversations
• Proven ability to manage campaigns towards defined performance targets while supporting client retention
• Experience with conversion tracking, pixels, and basic marketing automation
• Strong organizational skills and the ability to handle multiple accounts efficiently