Paid Media Strategist

Job Summary

Leading the development and execution of data-driven, audience-focused media strategies, the remote, permanent Paid Media Strategist will manage multimillion-dollar budgets and optimize campaign performance across programmatic, search, social, and emerging digital channels.

Key responsibilities

• Develop and execute media strategies that focus on audience targeting and measurable business outcomes
• Collaborate with global teams to manage budgets and optimize campaign performance
• Transition and scale in-house media operations while standardizing workflows and driving personalization through advanced analytics

Required qualifications

• Bachelor's degree in a relevant field
• Experience with Google Analytics and programmatic advertising
• Strong analytical skills and familiarity with advanced analytics and marketing technologies
• Knowledge of digital marketing platforms and media planning
• Proficiency in audience targeting and campaign measurement techniques