Paid Media Strategist

Job Summary

Owning a portfolio of client accounts, the full-time Remote Paid Media Strategist will manage Meta advertising campaigns, lead client communications, and ensure campaign performance while focusing on lead generation and appointment booking.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and next steps while preparing and sending performance reports
• Build, launch, and optimize Meta campaigns, managing budgets, audience targeting, and creative testing to achieve defined performance targets
• Set up and troubleshoot tracking systems, ensuring seamless integration and monitoring of lead flow to prevent issues affecting client results

Required qualifications

• 4+ years of hands-on paid media experience, particularly with Meta advertising
• Experience managing multiple client accounts and leading client-facing conversations
• Proven ability to drive campaigns toward defined performance targets while supporting client retention
• Familiarity with conversion tracking, pixels, and basic marketing automation
• Strong organizational skills and the ability to manage details across multiple accounts