Paid Media Strategist

Job Summary

Owning client accounts from strategy through execution, the full-time remote Paid Media Strategist will manage Meta campaigns, lead client communications, and ensure campaign performance aligns with client goals.

Key responsibilities

• Lead bi-weekly client calls to discuss performance, strategy, and next steps while preparing performance reports
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, adjusting based on key performance metrics
• Set up and troubleshoot tracking systems and integrations to ensure seamless campaign execution and lead flow

Required qualifications

• 4+ years of hands-on paid media experience, particularly with Meta advertising
• Proven experience managing multiple client accounts and leading client-facing conversations
• Strong understanding of conversion tracking, pixels, and basic marketing automation
• Demonstrated ability to meet defined performance targets while fostering client retention
• Experience in financial services marketing and lead-generation campaigns is preferred