Paid Media Strategist
Job Summary
Experienced marketers will find a full-time remote opportunity as a Paid Media Strategist, focusing on crafting growth strategies and managing advertising accounts primarily for B2B and B2C lead generation, utilizing platforms such as Google Ads and LinkedIn Ads.
Key responsibilities
- Craft growth strategies for clients and lead advertising accounts
- Create and manage ad campaigns, budgets, and bids while overseeing all aspects of successful campaign execution
- Build reports, communicate progress to clients, and incorporate findings into future campaigns
Required qualifications
- 4+ years of advertising/paid media experience with B2B or B2C lead generation
- Mastery of Google Ads and Bing Ads, along with extensive experience in Google's marketing suite
- Proficiency in LinkedIn Ads, with optional experience in Meta Ads preferred
- Strong analytical skills and mastery of Excel/Google Sheets
- Ability to manage ad creation collaboratively with the creative team
Complete Job Description
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