Paid Media Strategist

Job Summary

Owning client accounts in a hands-on capacity, the full-time Paid Media Strategist will manage Meta campaigns, lead client communications, and drive campaign performance while working remotely.

Key responsibilities

• Manage a portfolio of client accounts, serving as the primary point of contact and leading bi-weekly performance calls
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking, adjusting strategies based on performance metrics
• Set up and troubleshoot tracking systems, ensuring seamless integration between advertising platforms and client systems

Required qualifications

• 4+ years of hands-on paid media experience, particularly with Meta advertising
• Proven experience managing multiple client accounts and leading client-facing conversations
• Demonstrated ability to manage campaigns toward specific performance targets while ensuring client retention
• Familiarity with conversion tracking, pixels, and basic marketing automation
• Strong organizational skills and the ability to communicate complex information clearly to clients