Paid Media Strategist
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Job Summary
Owning a portfolio of client accounts, the full-time Paid Media Strategist will manage Meta advertising campaigns, lead client strategy discussions, and develop direct-response copy and creative testing strategies in a remote environment.
Key responsibilities
- Lead bi-weekly client calls to discuss performance, strategy, and testing priorities
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
- Write direct-response ad copy and video sales letter scripts tailored for financial services audiences
Required qualifications
- 5+ years of hands-on paid media experience, particularly with Meta advertising
- Experience managing multiple client accounts and leading strategy conversations
- Strong direct-response copywriting skills, including ad copy and scripts
- Experience with conversion tracking, pixels, and basic marketing automation
- Proven ability to manage campaigns toward defined performance targets
Complete Job Description
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