Paid Media Strategist

Job Summary

Seeking an energetic and data-driven Paid Media Strategist, the full-time remote position will manage paid media strategies, monitor performance, and report to clients while mentoring junior team members in best practices for digital paid media.

Key responsibilities

• Develop and support end-to-end multi-channel strategies aligned with business goals for lead generation and eCommerce
• Own channel measurement and optimize performance against critical metrics, including tracking and monitoring brand lift studies
• Collaborate with Creative and Client Services teams to provide strategic recommendations and clear creative direction based on data insights

Required qualifications

• 3-5 years of hands-on experience managing digital paid media campaigns with budgets exceeding $400k per month
• Strong knowledge of Meta and Google Ads, along with experience in GA4 and Google Tag Manager
• Proven ability to lead and mentor team members in digital marketing best practices
• Experience with eCommerce, retail, and lead generation marketing tactics
• Strong presentation skills and a proactive, critical thinking mindset